Antara Echoes

Everybody worth their salt are discussing what's in and what's not. Here is my personal list of  top social websites; tools  that are a must-know, must-visit for every marketing professional. Not in any order of preference. #1 Twitter : Much has been written and said about the power of a tweet. Everything still falls short of what it can do for a brand. Lurk around even if you don't get too many followers. #2 Linkedin - I am not yet a part of Linkedin and I have my own personal reason for it. However, it has its share of loyalist who swear by it. See you there shortly. #3 Pinterest - The latest toy in the market. Keeps your interest #4 Facebook - Learn to keep your professional and personal prirorites apart and it will work for you. #5 Plugged.in - A knowledgebase for entrepreneurs and the startup/geeky community, it says. Get to meet the likeminded. #6 Scrible - Online annotation tool. Every helpful for those ...

My organization offers flexi-timings and work-from-home options. Huge benefits, if you ask me, especially for young mothers. Some days I end up eating lunch alone at the office cafeteria,  Being part of a globally dispersed team does not mean not having colleagues but there are days when none of whom you interact with are around. Its might be unthinkable for many but I enjoy these occasional periods of solitude. It gives one the time to observe people around you, how each one differs in their dress, mannerisms, how they address one and other, the team dynamics and so on. And at times one inadvertently ends up being privy to amusing conversations, snippets of information that makes your meal-times fun. There is this team who lunch with their manager who has quite a formidable personality. It is really amusing to see them being led to the dining table and after a quiet lunch walk away almost like school kids. There is one vibrant boisterous attention-gra...

Children in their own inexplicable way end up teaching some of life's biggest lessons to us. The other day my son wanted me to play with him, while I was busy on my laptop. His pleas started getting persistent and I tried to shoo him away with different errands. So he got me a cup of water, arranged the cushions on the sofa and piled the day's newspaper and was back to ask me to play with him. Again he started coaxing: "Mamma, mamma come to play na." Me busy tapping on the keyboard: "Later, Avyukt" Avyukt: "Mamma, come now" Me (a little firmly): "Later. I said later right?" Defiantly he says: "Later is now, mamma" Those words struck a chord in me. We do postpone most of the things that we actually want to do to a later time. I will tend to my gardren - later. I will clean the cupboard - later. We'll watch a movie - later. Its never now. I guess we learn to postpone small things that bring us joy in the hope that onc...