The latest Nike ad has me hooked. Am not one of those ardent cricket fans nor do I care much for those 'inspiring' pepsi-coke ads. But this ad has seriously made one sit up and notice. For one they have steered clear from some of the ad cliche's that we are often subjected. This one is new, unique and enjoyable for:
1. No Bollywood stars, who would'nt know the wicket from a stump. This is just a group of cricket loving gali-ka-guys
2. No Javed Akhtar-ish patriotic lyrics in Hindi but a cool goan number.
3. No funny punchlines like "Ooh Haah India". Thankfully!
Full Marks Nike. You Just Did It!.
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