I And My Story - Personalization Gone a Step Ahead!

Here's a business idea which makes me feel shucks-why-didn't-I-think-of-that! So this company offers comic/ illustrated books wherein the storyline, characters all are personalized by you. So you can have a storybook for your child which goes soemthing like - "Niya goes on a treasure hunt..."

Wonderful way to lure children back to the world of books and create a healthy habit of reading in them. Brilliant guyz.

IandMYStory.com - Imagine a book where your child becomes the star of the story, making reading enjoyable. The story comes to life with the child's name, age, hometown, family, friends and uncles & aunts all being part of the adventure.

Not entirely original but fantastic adoption of concept. Hoochymail uses a similar concept to create personalized erotic fiction. Just wondering how feasible its going to be to customize & print each & every book. But then my knowledge of the printing & publishing industry is minimal.